Disruption from within: Trial & error when creating digital products for a publishing house

Tone Nordbø

Short talk - in English

Gyldendal is one of Norway's biggest publishers, and they have a centennial success with creating text books. But now, students are being handed tablets or laptops on their first day of school, and being good at making books is no longer sufficient for a publisher. Since the summer of 2017, we have been working towards making Gyldendal into a digital service provider. We will go through our trials & errors, our ups and downs, what we have learned the past year. Design lead Tone and project manager Eivind will give insight into what works and what doesn't when helping a successfull company reinvent themselves in a digital transformation.